As online banking becomes increasingly complex, users often struggle with locating services, understanding features, and completing transactions. Contextual guidance can offer personalized support, making banking more intuitive and user-friendly.

The solution should analyze the following:

1. User Profile:

- Analyze user demographics to understand varying needs (e.g., tech-savvy users vs. those less familiar with technology).

- Identify pain points in consumer journey when using banking applications

2. Contextual Guidance Features:

- Develop features that offer real-time assistance based on user behavior and context. Examples include: Onboarding tutorials, tooltips, pop-ups, adaptive FAQs, Live chat support.

3. Technology Integration

- Leverage AI and machine learning to analyze user interactions and tailor guidance accordingly.

- Integrate with existing banking platforms, ensuring compatibility and security.

4. Impact Metrics

- Define success metrics such as user satisfaction scores, reduction in support queries, and increased task completion rates.

- Measure the overall improvement in user navigation efficiency pre- and post-implementation.