Meet the Woman Who Turned Custom Sofas into a Global Design Empire
When Jane Tong co-founded Giormani in 1999, she had one bold vision: to revolutionize home living by offering customers the freedom to design their own sofas. She pioneered the "Create Your Own Sofa" concept in Hong Kong, allowing customers to personalize everything—from size and color to pattern and material—blending functionality with creativity to redefine modern home aesthetics.
What started as an innovative idea in a single market has now grown into a global furniture empire. Today, Giormani has established itself as Hong Kong’s leading sofa specialty chain and has successfully expanded its footprint into 10+ countries, with Kelvin Giormani brand concept stores in the USA, Denmark, Singapore, Thailand, Japan, and Australia, as well as worldwide distribution.
Championing Original Design & Community Impact
Beyond business success, Jane is a passionate advocate for original local design. She launched Giormani Home Gallery to infuse fresh creative elements into sofa design through collaborations with local artists across different fields. This cross-disciplinary approach not only elevates home furnishings but also provides a platform for Hong Kong’s creative talent to showcase their artistry.
Giormani’s commitment to social responsibility runs deep. Since 2014, the company has mentored and sponsored students from the Hong Kong Design Institute (HKDI), transforming their concepts into real, market-ready products. Giormani has also hosted Parent-Child Workshops, fostering creativity, connection, and community engagement through shared experiences in design.
Fuelling Growth with Strategic Banking Support
To sustain its rapid expansion and strengthen its Hong Kong retail presence, Giormani secured USD 6.4M in banking support to acquire prime retail space and bolster its working capital. This strategic backing has allowed the brand to scale operations while continuing to push the boundaries of design innovation and craftsmanship.
From a single concept in Hong Kong to a global leader in customized luxury furniture, Jane Tong has reshaped the industry—proving that when passion meets purpose, innovation flourishes. Giormani isn’t just about sofas; it’s about empowering customers to create homes that truly reflect their personality—one bespoke design at a time.
As Jane builds her dream business, Giormani continues to crafts sofas that bring true comfort, create lasting memories, and make every home a place to belong.
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